Generations Talk Futures

You wouldn’t be who and where you are today without the influence of those around you while you were growing up. Whether parents realise it or not, 75% of teenagers say that they have the biggest influencer over their decisions. In fact, 66% say that they trust their parents the most when it comes to seeking advice about big decisions that impact their future, like next steps in their education towards a future career.

3 in 5 teens feel more confident following the path towards their dream job after speaking to their parents about future options. This is true of social media stars Sareta, Sergei and Alex who, in this series of short films, reflect with their own children how their families influenced and encouraged them to pursue the careers that they love doing today.